Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | LearnItNow

               Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | LearnItNow

Meet Joey a digital marketer he works as The head of digital marketing for Amazon But how did Joey get here a few years Ago Joey began to see a large number of Opportunities popping up in the field of Digital marketing to begin his entry Into the field he needed to understand What exactly digital marketing was and What was so great about it first Joey Learned that digital marketing was a Form of marketing through which you Could advertise to people digitally Digital marketing leveraged different Channels like search engines websites Social media platforms emails and mobile Applications it would give marketers the Opportunity to interact with and Understand their audience better and to Increase the trust in their Grant Digital marketing would also show Marketers advertisements to People based On their actions and preferences on the Internet while being less expensive than Traditional forms of advertising after Understanding the main concepts of Digital marketing Joey realized there Was more to digital marketing than he Initially thought There are also many types of digital Marketing types like content marketing Search engine optimization paper click Social media marketing email marketing And affiliate marketing and once he Understood those types he set up a Digital marketing campaign for his Uncle's e-commerce website let's have a Look at what he came up with first Joey Created content like blogs videos Infographics and case studies so that he Could generate audience interest in the Brand's products or services this this Was content marketing next he needed his Audience to actually see his content the First step was to create content on Specific Search keywords that were Relevant to the target audience Joey Would make optimizations on the website And have credible websites linking back To the content and lo and behold the Website began ranking on the first page Of the search results by continuous Optimizations Joey would continue to Improve the ranking and ultimately make The website rank at the first position This was SEO or search engine Optimization and Joey could do all of This without spending a single penny he Could also Drive traffic to the website With Advertisements but for this he would Have to pay a certain fee each time the Ads were clicked he could have text ads That show up in search engine results Image ads and video ads that show up in Websites and much more this was possible With the help of PPC or paper click However Joey wasn't done yet to reach a Larger audience he needed to tap into Social media platforms he would use Social media platforms like LinkedIn

YouTube Facebook and Instagram to Advertise the Brand's content he would Use these platforms to advertise the Brand's products or services with posts Images videos and more to bring out the Brand's story and engage with the Brand's audience who spend a lot of time On social media like PPC he could use The platform to advertise the Brand's Products or services with text image and Video ads which needed to be paid for That's social media marketing Joey Realized that a large amount of the Audience weren't visiting the Brand's Website a second time he needed to keep Them engaged nurture them to make sure They purchased the product for this he Would send them emails that help them Better understand the products they Visited on the website and assist them In the buying process he would also send Emails to advertise his products or Services to potential customers that is With email marketing and finally Although Joey was able to grow the Brand's funnel he wanted more traffic From third-party websites this could be Achieved with affiliate marketing Affiliates would promote the brand or Product to their audiences for a fee With the help of email signups Registrations conversions subscriptions Etc. after setting all of this up Joey Had the hardest part of the process to Get through the weit now as we wait for The results let's take a break and look At a quiz which one of the following Forms of marketing involves engaging and Nurturing your audience to make sure They buy your products or Services a SEO B PPC C email marketing D affiliate Marketing let us know your answer in the Comment section below for a chance to Win an Amazon voucher now let's see what Happens at the end of Joey's weit Although Joey had worked really hard on Each of these forms of digital marketing He only had moderate success that's when Joey realized he had to gain more Knowledge and experience So he decided to get certified and get Ahead in his career with the help of Simply learn he took up simply learns Digital marketing certification and got The skills and training he needed to Become an expert digital marketer and Now you know where he is you too can do The same and grow in your career by Clicking on the top right corner and With that we've given you an Introduction to all the major concepts Of digital marketing we hope you enjoyed This video if you did a thumbs up would Be really appreciated here's your Reminder to subscribe to our Channel and To click on the Bell icon for more on The latest Technologies and Trends thank You for watching and stay tuned for more From Simply learn.